I’ve banged the drum in previous weeks about the importance of consumer education about behavioural advertising, and the IAB's recent research has highlighted the need for this. Today the IAB has published a guide on behavioural advertising specifically for industry, our first step in helping educate...
A few weeks ago I wrote about the importance of informing and educating consumers about the internet. This followed a revamp of the IAB’s website – www.youronlinechoices.co.uk – aimed at helping internet users understand online behavioural advertising, how it works and how to switch it off if they want...
It's official: us Brits love shopping online. According to research by price comparison service, Uswitch, 93% of the UK population now shop on the internet (I think that’s 93% of the 2,500 adults they surveyed!). And, as consumers continue to ‘connect’ so advertisers increasingly look to the internet...
The analysts say the situation is dire, but Tim Armstrong, CEO of AOL, tells the New York Times how he is going to save the company with the help of Procter & Gamble. Former Google boy Armstrong tells the paper that: "If you tried to recreate AOL’s assets, it would be incredibly expensive."...
A parliamentary body of MPs and Peers – the All Party Parliamentary Group on Communications – is to conduct an inquiry into internet traffic, including behavioural advertising and online privacy. The Group asks whether the Government should intervene over behavioural advertising or whether it should...
Protecting personal data and privacy is one of the biggest challenges of the digital era. And, as we all spend more of our lives online, so it’s importance will continue to grow. People are prepared to share more information about themselves and their experiences then we might dare to do in the offline...
Techcrunch is reporting that online advertising revenue growth from the big four players, Google , Yahoo , Microsoft and AOL has nearly ground to a halt, the four combining for only a 0.6% growth in Q3. For fear-mongering comparative reasons only, at the end of Q4 last year, growth was at a robust 12...
