I’ve banged the drum in previous weeks about the importance of consumer education about behavioural advertising, and the IAB's recent research has highlighted the need for this. Today the IAB has published a guide on behavioural advertising specifically for industry, our first step in helping educate...
It's official: us Brits love shopping online. According to research by price comparison service, Uswitch, 93% of the UK population now shop on the internet (I think that’s 93% of the 2,500 adults they surveyed!). And, as consumers continue to ‘connect’ so advertisers increasingly look to the internet...
Google chief executive officer Eric Schmidt has admitted that the decision to launch its Chrome browser is a defensive one in its battle with Microsoft's and Internet Explorer. The irony is that it is likely to be Firefox, like Netscape before it, that will go down in flames. In an interview with...
