So there's a new set of groundbreaking Microsoft viral clips/ads out for Windows 7; I say that with sarcasm behind it but I think I'm wrong to slag them off. Here ( 1 , 2 , 3 ) are a few of them Apple's competitor has become known for pretty dodgy advertising of late (well perhaps it's...
Starbucks ? Tata ? "Some Chinese or Indian tech company" - these were the results of the straw poll I conducted in the office this morning, According to Fortune BlackBerry-maker Research In Motion (RIM) is the World’s fastest-growing company, apparently the Canadian firm recorded average yearly...
At first when I heard about the Microsoft "I am a PC" ads, my first instinct was that the world's biggest computer company should not feel the need to respond to Apple's "I'm a Mac and I'm a PC" ads which had aired more than six months ago. It signified that not only...
So Microsoft is making a bid to be cool. Can it really ever make it? In a word no. Microsoft is never going to be cool, Jerry Seinfeld or not. The truth is that Microsoft has never been cool and it never will be. It produces very good, but quite dull software. Windows Vista, Windows XP, Excel and word...
Microsoft has hired US comedian Jerry Seinfeld to appear in a $300m ad campaign as part of an attempt to make their brand as 'cool' as rival Apple, which is viewed as the younger, more trendy upstart. The software giant has appointed Miami-based ad agency Crispin Porter + Bogusky -- regarded...
Huge moves this week in the world of mobile as Nokia bought the half of Symbian it didn't already own, and announced plans to make its software free of charge. That's millions in revenue it is giving up. Very Scandinavian. Symbian was created by Psion with Nokai, which once led the charge with...
