Some media owners and agency leaders would be forgiven for greeting news of Media Week’s closure with initial relief on Tuesday. It’s never easy being watched, let alone reported on and critiqued as well. And in the current climate, where every major launch or account win is offset by a deluge of loses...
Advertising students have ads in their portfolio, multimedia design students stuff like websites. But how do you built up a portfolio if you want to work in media planning and buying?
Why am I not jumping up and down with joy when I read that Multi-zillionaire, Eric Schmidt, Google’s Chief Executive douchenozzle reported a 27% increase in profit in the third quarter, signaling what he referred to as the beginning of a recovery in the search-advertising market. He was also emphatic...
In the truth is stranger than fiction dept, French satirical investigative journalism weekly “ Le Canard Enchaîné ,“ has outed holier-than-thou French president, Nicolas Sarkozy for violating copyright laws. In a stunning display of hypocrisy, the presidential department of audiovisual services produced...
What a week - if you work in digital media you would have had to have your head buried in the sand to have not heard about this news by about 9:05am on Wednesday this week, let along Friday afternoon. But just in case you missed it: the IAB's latest spend figures finally brought the news that we've...
Coming soon from Free Scott , the new entertainment venture of Ridley Scott and his brother Tony, is a trippy new sci-fi entertainment project called Purefold that plans to let brand’s sponsor the content, and let the audience drive the plot line using social networking platforms. Produced by Ag8, the...
Did you happen to read the amazing interview in Monday’s Wall Street Journal with Jeff Horing, co-founder of Insight Venture Partners, a New York private-equity firm that was the lead investor in Twitter’s third and latest fund-raising round? These are the geezers who just pumped in $100 million in funding...
‘The summer’s over, I’ve had time to think about it, I want to quit,’ appears to be the mantra being followed by many high-profile media execs this month. Recession or not, September has lived up to its billing as the month which gets headhunters hearts racing. Today’s news that Andy Brent, group brand...
Firstly Monty, BBCWW has a remit to deliver profit back to the BBC - which will presumably offset the license fee so clearly it does have something to do with license fee payers. Secondly, you can sell anything at the right market price. I'll give you £1 for the title.
Ours is an ambitious task–to create a new kind of advertising–based on the simple idea that giving (media-weary) consumers something is better than telling them something. But, a simple concept for consumers turns into a complicated prospect for advertisers. My simple idea challenges quite a bit of accepted...
