Name: The Plumbers Arms Address: 14 Lower Belgrave Street, London, SW1W 0LN Who drinks there: The pub scene is less strong in Victoria and further west. The Elusive Camel, The Plumbers Arms and The Victoria are the best of a bad bunch.
Name: The Green Address: 29 Clerkenwell Green, London, EC1R 0DU Who drinks there: UM and Initiative frequent The Green.
Name: The Fellow Address: 24 York Way, London, N1 9AA Who drinks there: The Fellow, along with The Cross Kings and the Lincoln Lounge are vying for the title of GMG's new favourite local.
Name: Shoreditch House Address: Ebor Street, London, E1 6AW Who drinks there: Shoreditch House gives more senior drinkers an excuse to come out east.
Name: The Foundry Address: 84-86 Great Eastern Street, London, EC2A 3JL Who drinks there: The Foundry is probably the default media pub and Miles Lewis, senior vice-president of European advertising sales at Last.fm, recommends it for unscheduled encounters with denizens of the so-called Silicon Roundabout...
Name: The Adam Street Cub Address: 9 Adam Street, London, WC2N 6AA Who drinks there: The Adam Street Club is Mark Palmer's home from home, and he has sighted visitors as diverse as MediaCom's Adam Crow and the Internet Advertising Bureau's Guy Phillipson.
Name: The Hospital Address: 24 Endell Street, London, WC2H 9HQ Who drinks there: The Hospital attracts a snazzier, faintly digital crowd, including people from Steak.
Name: Le Beaujolais Address: 25 Litchfield Street, London, WC2H 9NJ Who drinks there: Old School media wine drinkers. If you're in Le Beaujolais and you're under 30, keep quiet, as your presence is probably not welcome.
Name: The Garrick Arms Address: 8-10 Chairng Cross Road, London, WC2H 0HG Who drinks there: At the Garrick Arms you'll see the Global Radio rank and file.
Name: The White Hart Address: 22 Great Suffolk Street, London, SE1 0UG Who drinks there: As further evidence of the strictly geographical logic behind media types' favoured pubs in the area IPC is devoted to The White Hart.