Hi Andrew I'm from Catch Media Group, a london-based media sales representation company specialising in Australasian media, we are the European representatives for Fairfax Digital, Australasia’s leading news and information portfolio of newspapers and websites including iconic brands such as The...
Over the next few years brands will up their marketing spend on experiential marketing due to the mass audiences declining to respond to TV advertising.
Digital is always on the rise due to new technology, digital plays a significant role in the live brand experience as it amplifies further channels...
Hi Richard, The really big problem with being a media planner today is the issue of Fragmentation. Years ago it used to be much easier to plan media because there were fewer media channels to deal with. In contrast, today there are hundreds of media channels that a good media planner has to know about...
