We're used to seeing job titles like Head of Marketing, Head of HR, Personnel director, Marketing Director, Head of Brand, HR director etc Will we see it become common in major organisations for job titles and board positions like Director of People and Marketing or Global Head of HR and Marketing...
Shock, horror...someone has been selling mobile contract data, allegedly owned by T Mobile, onto other network providers. Brokers, those despicable middle-men working in the dark shadows of the marketing world, are implicated in the scandal. Poor T Mobile customers have been 'cold-called' (a...
1: Facebook replaces personal email Question: Google has it, Hoover has it (in the UK anyway), TiVo had it, lost it and has somewhat got it back. Xerox had it, but nobody really cares anymore. So what is it? It’s when a brand name becomes the verb associated with its use. So rather than searching, you...
I often wonder how many 'virals' have been viewed by real people. I'm not talking about those figures that may have been faked by bots and all that underhandedness, but people outside of the industry we all have the privilege of working in. Ok, I know we are real people that consume so our...
After spending a couple of days digesting this news I'm still not entirely sure what I think about it so excuse the brain dump. I do think it fits into the viral subject however as Ideas Bounty is surely a viral exercise in itself but can this really work as a sustainable model across a brand's...
As I've previously mentioned I'm not a big fan of face-on-face. This is perhaps just me, I don't get it, why would I bother. I don't like things not making much sense within their own world - however much fantasy is involved; I also still doubt how many people have direct to camera images...
The way to a techie's heart is through his stomach. And his pockets. Marketing trade shows and partner conferences are a great place to learn about the latest technology, marketing products and generally trying to see what the industry is up to. It's a good opportunity to mingle with new suppliers...
Even with the perceived turnaround in the global economy, we are all aware that the global recession has caused, and continues to cause, seismic shifts in the advertising and marketing industry, precipitating the need for rapid change. One area being impacted by the combined forces of recessionary pressures...
Many of us in agencies, record labels, music publishers and music consultancies are looking to answer this question. There are many issues to consider, most of which concern how one interest group is changing its relationship with another: * Brand & agency relationships * Music talent & music...
