I'm just back from an extended trip that took me to America and Australia to meet with clients and partners involved in the direct marketing business: this yielded a couple of insights. America is definitely fully aware of the depths of the financial crisis and budgets for both above and below the...
I was visiting a client recently who are in the data sales business and it looks like business is booming. The theory is that buying extra data points and demographic variables to increase targetting is far cheaper than sending more communications - I've been arguing this for years, but it looks...
