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Manchester City to rebrand as United

If you can’t beat ‘em, join ‘em and all that. The Mirror is reporting that Manchester City will next year be sponsored by Etihad – which translates as ‘united’, and should cause some amusement to their friends at Old Trafford. What will be less amusing for the Red Devils is that the deal is worth a club...
Posted to Ed Kemp on Sports Marketing (Weblog) by Ed Kemp on 11 May 2009

Inside the mind of master tactician David Pleat

Good evening all… Ever wondered what goes on inside the mind of David Pleat? Apparently, a load of incomprehensible gobbledy-gook if this ridiculous feature by The Guardian is anything to go on. The paper asks ‘Agree? Disgree?’… What? Firstly, I don’t care. And secondly, I have no idea what the relevance...
Posted to Ed Kemp on Sports Marketing (Weblog) by Ed Kemp on 11 Feb 2009

Building brand Rio Ferdinand

In some ways Rio Ferdinand is a typical footballer - massive wage packet, big money career transfers, fancy cars and the occasional brush with controversy, including an eight month ban for missing a drugs test. But unlike many of his high-profile colleagues, who seem to content themselves with the PlayStation...
Posted to Ed Kemp on Sports Marketing (Weblog) by Ed Kemp on 15 Jan 2009

New York Yankees - sport's biggest brand says farewell to cathedral home

Much talk over the last few weeks following Sulaiman al-Fahim buying Manchester City to rival Manchester United of what is the world's biggest sporting brand. Despite all the cash and interest surrounding the Premier League arguably the world's biggest sports brand is not a football club at all...
Posted to Gordon's Republic (Weblog) by Gordon Macmillan on 24 Sep 2008

It's not just the players that need to show respect

The FA's ‘Respect' campaign, which discourages footballers from arguing back to the referee, is doomed to failure so long as the man in charge of the country's biggest club fails to control his players. The ‘Respect' campaign is a great idea. Unless a player is superhumanly dim, they...
Posted to Ed Kemp on Sports Marketing (Weblog) by Ed Kemp on 22 Sep 2008

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