If you can’t beat ‘em, join ‘em and all that. The Mirror is reporting that Manchester City will next year be sponsored by Etihad – which translates as ‘united’, and should cause some amusement to their friends at Old Trafford. What will be less amusing for the Red Devils is that the deal is worth a club...
Brands are drawn to sports for the same reasons the fans are. It’s about elite performance, it’s about the competition, it’s about the drama and above all it’s about the passion. And where international sports are involved its about national pride. National pride doesn’t mean being right-wing or racist...
Much talk over the last few weeks following Sulaiman al-Fahim buying Manchester City to rival Manchester United of what is the world's biggest sporting brand. Despite all the cash and interest surrounding the Premier League arguably the world's biggest sports brand is not a football club at all...
Amid all the madness of the Manchester City takeover, ‘The Messiah’ resigning from Newcastle FC and England’s footballers finally admitting they are too chicken to play in front of their home fans, some good news… Today, Lance Armstrong, who recovered from cancer to win the Tour de France seven times...
