If you can’t beat ‘em, join ‘em and all that. The Mirror is reporting that Manchester City will next year be sponsored by Etihad – which translates as ‘united’, and should cause some amusement to their friends at Old Trafford. What will be less amusing for the Red Devils is that the deal is worth a club...
Much talk over the last few weeks following Sulaiman al-Fahim buying Manchester City to rival Manchester United of what is the world's biggest sporting brand. Despite all the cash and interest surrounding the Premier League arguably the world's biggest sports brand is not a football club at all...