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Manchester City to rebrand as United

If you can’t beat ‘em, join ‘em and all that. The Mirror is reporting that Manchester City will next year be sponsored by Etihad – which translates as ‘united’, and should cause some amusement to their friends at Old Trafford. What will be less amusing for the Red Devils is that the deal is worth a club...
Posted to Ed Kemp on Sports Marketing (Weblog) by Ed Kemp on 11 May 2009

New York Yankees - sport's biggest brand says farewell to cathedral home

Much talk over the last few weeks following Sulaiman al-Fahim buying Manchester City to rival Manchester United of what is the world's biggest sporting brand. Despite all the cash and interest surrounding the Premier League arguably the world's biggest sports brand is not a football club at all...
Posted to Gordon's Republic (Weblog) by Gordon Macmillan on 24 Sep 2008

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