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Manchester City to rebrand as United

If you can’t beat ‘em, join ‘em and all that. The Mirror is reporting that Manchester City will next year be sponsored by Etihad – which translates as ‘united’, and should cause some amusement to their friends at Old Trafford. What will be less amusing for the Red Devils is that the deal is worth a club...
Posted to Ed Kemp on Sports Marketing (Weblog) by Ed Kemp on 11 May 2009

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