There's been a great deal of discussion recently about EMAP demerging its business or selling off chunks to anyone with a large enough cheque. The nature of EMAP's business is going to make that difficult for whoever's going to cast an eye over the main consumer brands. EMAP has led the way...
Remember you saw it first on The Wethey Forecast. It is time to put the magic back into marketing, before it is obliterated by mediocrity, short-termism, and too much pre-testing, regulation and procurement. Had a drink last night with a client. He is a talented and seasoned marketer working at the European...
