Last week saw the MMA's Mobile Marketing Forum in Berlin and jolly good it was too. If you missed it, I'd say that you missed the best mobile marketing conference in the last 10 years, with a chance to hear from brands like BMW, Coke, Nike and Pepsi - and to mix with these pioneering thought...
It’s been said that if you can think of it, then there’s already a magazine about it. The relaunch of the MMA is a reminder that you can also bet there’s at least one trade body to represent its interests. And so it is in mobile. Consider online advertising. Control over that particular space is fought...
