Tiffany are doubly rare. An American luxury brand. And one that knows what it is doing. A great illustration of why marketing and sales are often very different things. Tiffany launched the 'Return to Tiffany' collection in 1997. The accessibly priced silver jewellery was so named because every...
Ultimate exclusivity means customers no even knowing that you exist. Amex gets it wrong. British Airways gets it right. Can you name the iconic luxury brand that began life as an urban legend and only later became a reality? The answer is the American Express Centurion card or, to use its more colloquial...
There can be do more fascinating or enigmatic ctaegory than Champagne... Is there anything more paradoxical than Champagne? Often mistaken as a product or category, Champagne is neither. It is a region from which a combination of grapes, usually chardonnay, pinot noir and pinot meunier, are blended....
