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Phelps ditches Big Mac for foot-long, while Wilkinson drop goal named greatest moment

BBC favourite Michael Phelps has ditched his ties with fast food giant McDonalds for umm fast food giant Subway. In the US the addition of Phelps gives subway an all star sporting roster to match that of pretty much any sports brand. NBA all-star Tony Parker, Boxer and daughter of Muhammad Ali, Laila...
Posted to Ed Kemp on Sports Marketing (Weblog) by Ed Kemp on 21 Nov 2008

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