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Impact of Jobsite TV Campaign

Had the first feedback as to impact on the Jobsite splurge on TV advertising (and other media) Application levels have increased 27%.(October vs September) New registrations (Jobsite.co.uk only) have increased 48% (Oct vs Sep). Searchable CVs are up to 679,000 - with new CVs up over 100% (Oct vs Sep...

The Failure of a Job Board - Why?

This piece is a quick analysis of why JobJourney a UK regional job board has recently been closed by Reed Business (part of Reed Elesvier). The site was part of the Totaljobs Group division of RBI OK - need to say the following things before giving my opinion i have utmost respect for Totaljobs management...

No Frills Recruitment Advertising

In case any of us get carried away with the aspitrational nature of recruitment advertising - progressing your career, bettering yourself etc - you get sites like Loadzajobs and Gisajob who bring us down to earth and sometimes getting a job is just a painful necessaity involving no apsiration at all...

Blimey - Job Board spends lots of money on "proper" advertising

Jobsite launched their £15m TV ad campaign yesterday in swanky Charlotte St Hotel - as my colleagues were sipping champagne and hearing the glossy presentation i was reading Chicken Licken and Hansel and Gretel to my own rather demanding audience. Its easy to carp about the effectiveness of a big TV...

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