I’ve banged the drum in previous weeks about the importance of consumer education about behavioural advertising, and the IAB's recent research has highlighted the need for this. Today the IAB has published a guide on behavioural advertising specifically for industry, our first step in helping educate...
It's official: us Brits love shopping online. According to research by price comparison service, Uswitch, 93% of the UK population now shop on the internet (I think that’s 93% of the 2,500 adults they surveyed!). And, as consumers continue to ‘connect’ so advertisers increasingly look to the internet...
Coming soon from Free Scott , the new entertainment venture of Ridley Scott and his brother Tony, is a trippy new sci-fi entertainment project called Purefold that plans to let brand’s sponsor the content, and let the audience drive the plot line using social networking platforms. Produced by Ag8, the...
Earlier this week Prime Minister Gordon Brown delivered an interesting speech to the Technology, Entertainment and Design (TED) conference in Oxford. He talked of the power of today’s technology in organising and uniting communities around the world on particular issues, such as climate change, the financial...
Digital Britain was all a bit strange to me. It had very clear, positive aims but to me it missed a lot of the bigger problems the internet is facing, instead focussing on issues that people shout about the most rather than demonstrating a genuine understanding. The problem with this is that it missed...
This week's NESTA sponsored Reboot Britain conference brought together a mix of government, business, banks, technology, media people from the UK, and visitors from the USA that saw left leaning Labour/Liberal Democrat political views engage and collaborate with conservative Tory representatives...
‘Hi! I’m TopKat and I just came third in the county’s under-14 cross-country.’ Looks innocuous enough, doesn’t it? Couldn’t possibly be dangerous for the child that posted it, could it? The sad truth, though, is that there is probably enough information in this one sentence for the wrong kind of person...
I’ve had a week to digest the talking points of our Zeitgeist conference, where royals, bankers, business leaders, journalists and even an Amazonian tribal chief came together to discuss issues of the day. But one issue in particular stuck in my mind – sustainability.
Sustainability was certainly...
From American online news supplier Inside Radio " Radio’s reign as king of in-car listening may not be over, but there’s a new threat on the horizon. Autonet Mobile has begun selling Wi-Fi for the car at more than 3,300 stores nationwide, including Best Buy ." We have also heard on the grapevine...
As you may have read in a previous post, our house is currently a building site and we’re living in temporary accommodation. Although the flat is nice enough, the family and I are all starting to miss our creature comforts: my wife and I the garden and the Sky Plus HD box, the kids their trampoline....
