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A is for Advergame; B is for Banner...

Children today are growing up in a digital society. They will never know what it was like living in a world without the internet or mobile devices. They are digital savvy and their distinction between offline and online worlds increasingly blurs by the day. But being media savvy is not the same as being...
Posted to IAB blog (Weblog) by Nick Stringer on 24 Nov 2009

…And access for all

As you may have read in a previous post, our house is currently a building site and we’re living in temporary accommodation. Although the flat is nice enough, the family and I are all starting to miss our creature comforts: my wife and I the garden and the Sky Plus HD box, the kids their trampoline....

This is the end my Friend…

Of Advertising and Marketing as we know it! The most dramatic and disturbing period in modern media history is clearly present, perhaps actually dominant: The transformation to “ digital”. The consequence will be that the traditional marketing and advertising consultants must adapt to a fundamentally...
Posted to Advertising Forum (Forum) by Paul Ashby on 10 Jun 2008

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