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Is Purefold pure gold for brands or pure confusion?

Coming soon from Free Scott , the new entertainment venture of Ridley Scott and his brother Tony, is a trippy new sci-fi entertainment project called Purefold that plans to let brand’s sponsor the content, and let the audience drive the plot line using social networking platforms. Produced by Ag8, the...
Posted to Quick Peeks (Weblog) by Lisa Devaney on 01 Oct 2009

Collaborative Individualism Emerges At Reboot Britain

This week's NESTA sponsored Reboot Britain conference brought together a mix of government, business, banks, technology, media people from the UK, and visitors from the USA that saw left leaning Labour/Liberal Democrat political views engage and collaborate with conservative Tory representatives...
Posted to Quick Peeks (Weblog) by Lisa Devaney on 08 Jul 2009

The rainforest and the advertising industry

I’ve had a week to digest the talking points of our Zeitgeist conference, where royals, bankers, business leaders, journalists and even an Amazonian tribal chief came together to discuss issues of the day. But one issue in particular stuck in my mind – sustainability. Sustainability was certainly...

…And access for all

As you may have read in a previous post, our house is currently a building site and we’re living in temporary accommodation. Although the flat is nice enough, the family and I are all starting to miss our creature comforts: my wife and I the garden and the Sky Plus HD box, the kids their trampoline....

It’s great up in the digital North

I’ve recently come back from a couple of days in the north, where I had breakfast, lunch and dinner with most of our agency partners in that part of the world. As ever, leaving the London smog and arriving in Manchester, I get a real buzz from the sense of community you get when talking to media agencies...

Customer service and brand reputation. Ah-haa!

Apologies for not blogging over the last couple of weeks, but we’ve got builders tearing my house apart - and finding a temporary home for the family has been taking up a lot of time (outside of work of course)! I’m writing this from my 'Travel Tavern,' where we’re currently living Alan Partridge...

Is Email Ruining Your Life?

If it is, check out the money program tonight on BBC 2 at 7pm for some insight and tips on how to Take Back Your Life! Did you know that two million emails are sent every minute in the UK or 3 billion per day? Ray Tomlinson wrote the first emailing code in 1971: "I do feel proud of this accomplishment...
Posted to DigiTales Blog - Mel Carson (Weblog) by Mel Carson on 07 Mar 2008

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