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Is Purefold pure gold for brands or pure confusion?

Coming soon from Free Scott , the new entertainment venture of Ridley Scott and his brother Tony, is a trippy new sci-fi entertainment project called Purefold that plans to let brand’s sponsor the content, and let the audience drive the plot line using social networking platforms. Produced by Ag8, the...
Posted to Quick Peeks (Weblog) by Lisa Devaney on 01 Oct 2009

The rainforest and the advertising industry

I’ve had a week to digest the talking points of our Zeitgeist conference, where royals, bankers, business leaders, journalists and even an Amazonian tribal chief came together to discuss issues of the day. But one issue in particular stuck in my mind – sustainability. Sustainability was certainly...

Wifi hits the dashboard....

From American online news supplier Inside Radio " Radio’s reign as king of in-car listening may not be over, but there’s a new threat on the horizon. Autonet Mobile has begun selling Wi-Fi for the car at more than 3,300 stores nationwide, including Best Buy ." We have also heard on the grapevine...
Posted to Online Advertising (Forum) by Ross Hemsworth on 19 May 2009

The attraction of The Internet and Social Media like Twitter ...

is that it is a return to the prehistoric human fascination with telling tales! Since the beginnings of any civilised society the market place was the hub of civilisation, a place to which traders returned from remote lands with exotic spices, silks, monkeys, parrots, jewels - and fabulous stories. Interactive...
Posted to Digital Forum (Forum) by Paul Ashby on 22 Apr 2009

What’s in a name? A rose smells just as sweet under another name!

What is the perverse attraction of the Internet? Why do advertising and marketing people insist in discussing aspects of the Internet endlessly? Because it is all totally meaningless! Not only are we trapped in the worst recession in living memory. But behind all this lurks a horror even more shocking;...
Posted to Social Media (Forum) by Paul Ashby on 17 Apr 2009

Brands are looking more and more at Live Brand Experiences as it is the leading platform to connect directly with consumers

Over the next few years brands will up their marketing spend on experiential marketing due to the mass audiences declining to respond to TV advertising. Digital is always on the rise due to new technology, digital plays a significant role in the live brand experience as it amplifies further channels...
Posted to Advertising Forum (Forum) by Marvin Foster on 07 Feb 2009

This is the end my Friend…

Of Advertising and Marketing as we know it! The most dramatic and disturbing period in modern media history is clearly present, perhaps actually dominant: The transformation to “ digital”. The consequence will be that the traditional marketing and advertising consultants must adapt to a fundamentally...
Posted to Advertising Forum (Forum) by Paul Ashby on 10 Jun 2008

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