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TV goes app

Now, here’s a lovely thing that I’ve been meaning to blog about for a while. The brilliant Barclaycard ‘Waterslide’ TV ad propelled its iPhone app spin-off to become the most popular free, branded game in the history of the iTunes App Store. This is a fine example of TV and interactive media cuddling...
Posted to The Thinkbox Blog (Weblog) by TESS ALPS on 21 Aug 2009

Most irritating things in media: ‘digital’. No 2 in an occasional series

You’ll have gathered by now that I am a bit of a pedantic old bag but I have nothing against the word ‘digital’ per se. It is a perfectly lovely antonym to ‘analogue’. It is, according to a dictionary , a ‘description of data which is stored or transmitted as a sequence of discrete symbols from a finite...
Posted to The Thinkbox Blog (Weblog) by TESS ALPS on 18 Aug 2009

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