The relationship between search and social media is the subject I get asked the most about by advertisers and agencies at the moment. It’s a hugely complex area because both search and social media mean so many different things and work together in so many different ways. To make matters worse, the last...
A few weeks ago I wrote about the importance of informing and educating consumers about the internet. This followed a revamp of the IAB’s website – www.youronlinechoices.co.uk – aimed at helping internet users understand online behavioural advertising, how it works and how to switch it off if they want...
Of course it’s not, but the digital creative industry can be as quiet as a corpse sometimes. This year I’ve seen absolutely blinding digital creativity in web design, interactive rich media, even in the copy used for search ads. Actual creative genius resides in digital – but sometimes, digital creatives...
Other advertising platforms like outdoor, print and radio have been around for decades and significant changes to each medium have been few and far between, allowing people ample time to learn their intricacies and perfect their skills. The problem with the internet is that it’s only been around for...
A while ago I questioned where all of the celebrities were in online advertising, the question still stands – where are they? Using celebrities is a number one tool in your marketing tool box for brand endorsement and attracting attention. If print, outdoor, radio and TV gets Cheryl Cole , why can’t...
It's official: us Brits love shopping online. According to research by price comparison service, Uswitch, 93% of the UK population now shop on the internet (I think that’s 93% of the 2,500 adults they surveyed!). And, as consumers continue to ‘connect’ so advertisers increasingly look to the internet...
Now, here’s a lovely thing that I’ve been meaning to blog about for a while. The brilliant Barclaycard ‘Waterslide’ TV ad propelled its iPhone app spin-off to become the most popular free, branded game in the history of the iTunes App Store. This is a fine example of TV and interactive media cuddling...
You’ll have gathered by now that I am a bit of a pedantic old bag but I have nothing against the word ‘digital’ per se. It is a perfectly lovely antonym to ‘analogue’. It is, according to a dictionary , a ‘description of data which is stored or transmitted as a sequence of discrete symbols from a finite...
Last week Microsoft discussed their plans to launch an updated online video player that will host full length programming as well as their existing library of video content. They join the ranks of the BBC, ITV, Channel 4, Sky and LoveFilm, among others, who are all building, readying and improving online...
