Hi Guys, Just thought i'd pick your brains about 'what makes a good DR creative'. I'm currently doing some research which would be interesting to share with you, but i'm looking for any opinions and ideas or research you have on 'good DR creatives'. From things like the creative...
I know, many web surfers find banner ads irritating and wish it could be removed, but thinking from the designing and promotion perspective, i will not deny the important role banner ads play. It will not be true to say that all banner ads are successful and do wonders for the website. On the contrary...
The answer is that you need to implement your analytical software and track conversions across all media. Use A-B testing on ads and pages, and focus ad spend on the media, keywords, ads and landing pages that work the best. And that means maximising conversions (sales/enquiries/goals/whatever you want...
