Hi Andrew I'm from Catch Media Group, a london-based media sales representation company specialising in Australasian media, we are the European representatives for Fairfax Digital, Australasia’s leading news and information portfolio of newspapers and websites including iconic brands such as The...
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I really need some help!
I have a client (online) who has a target audience with disposable income (even in times such as these) - I have been given the task of setting up meetings to introduce the client, and sell their service.
I am based in Southampton, and it has worked amazingly well, but...
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The answer is that you need to implement your analytical software and track conversions across all media. Use A-B testing on ads and pages, and focus ad spend on the media, keywords, ads and landing pages that work the best. And that means maximising conversions (sales/enquiries/goals/whatever you want...
