Children today are growing up in a digital society. They will never know what it was like living in a world without the internet or mobile devices. They are digital savvy and their distinction between offline and online worlds increasingly blurs by the day. But being media savvy is not the same as being...
I’ve banged the drum in previous weeks about the importance of consumer education about behavioural advertising, and the IAB's recent research has highlighted the need for this. Today the IAB has published a guide on behavioural advertising specifically for industry, our first step in helping educate...
A few weeks ago I wrote about the importance of informing and educating consumers about the internet. This followed a revamp of the IAB’s website – www.youronlinechoices.co.uk – aimed at helping internet users understand online behavioural advertising, how it works and how to switch it off if they want...
It's official: us Brits love shopping online. According to research by price comparison service, Uswitch, 93% of the UK population now shop on the internet (I think that’s 93% of the 2,500 adults they surveyed!). And, as consumers continue to ‘connect’ so advertisers increasingly look to the internet...
The Government – pioneered by the departing Communications Minister, Lord Carter – today unveiled its final Digital Britain report . There is welcome acknowledgement of the contribution digital advertising – in particular targeted advertising - will make in helping to monetise online content. The Government...
A parliamentary body of MPs and Peers – the All Party Parliamentary Group on Communications – is to conduct an inquiry into internet traffic, including behavioural advertising and online privacy. The Group asks whether the Government should intervene over behavioural advertising or whether it should...
Ok, well maybe not in the traditional sense, but it’s a massive market, and growing all the time! Last week the IAB released its first guide to online lead generation , our first step into this important tool for digital marketers. My colleague Amit Kotecha runs the Lead Generation Taskforce responsible...
When we launched our Online Video Guide last week, I had hoped that one of the key messages to have twigged in people’s minds was that video content is the one form of content that transcends all internet barriers. It should be on marketers' lists as a Top 3 method of delivering a standardised brand...
I recently wrote about the way video is bringing major changes to internet content . This is a big deal. Online video already plays a massive and unique role in the lives of the UK population. Whether it’s an embedded YouTube clip on a blog, a professional news clip on the Telegraph or Guardian websites...
Over the last few months I’ve written a number of blogs about the Digital Britain project, the Government’s blueprint for the UK’s digital economy. This kicked off last November with a blog arguing that the internet will help the UK economy out of its current recession, followed in late January with...
