A while ago I questioned where all of the celebrities were in online advertising, the question still stands – where are they? Using celebrities is a number one tool in your marketing tool box for brand endorsement and attracting attention. If print, outdoor, radio and TV gets Cheryl Cole , why can’t...
When we launched our Online Video Guide last week, I had hoped that one of the key messages to have twigged in people’s minds was that video content is the one form of content that transcends all internet barriers. It should be on marketers' lists as a Top 3 method of delivering a standardised brand...
O2 has been using the below ad for a while now, so I’m guessing it must be quite effective, particularly as Orange has a similar ad too. It’s an application form for a free mobile sim card embedded into the Flash advert itself. There is no landing page conversion because conversions happen in the advert...
Online display advertising has in the past been somewhat restricted by the speed of loading and the avoidance of disrupting the user experience. It has done well over the last decade even if for some marketers it is still one of the most underrated branding tools. When you compare the amount of the page...
Government ministers have, in the past, got into hot water for merely mentioning the words ‘green shoots’ when times are tough. We all know the UK economy is officially in recession. However, unlike Starbucks’ Howard Schultz, I won’t be talking the economy down. I fear the wrath and another four-letter...
Communications and Technology Minister, Stephen Carter, today finally published his eagerly awaited Digital Britain interim report . The ‘talk’ and speculation in the run-up to publication had been about the BBC and public service broadcasting/publishing and ‘broadband for all’. Would the Government...
“Lady Gaga? Never heard of her” my mum said on the phone. Ten minutes later and I had an email from her entitled “Lady Gaga”, with the message “I searched for her website. I like her sound.” Over the weekend my mum began planning the first search campaign for her new holiday home business, Holiday Home...
