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A is for Advergame; B is for Banner...

Children today are growing up in a digital society. They will never know what it was like living in a world without the internet or mobile devices. They are digital savvy and their distinction between offline and online worlds increasingly blurs by the day. But being media savvy is not the same as being...
Posted to IAB blog (Weblog) by Nick Stringer on 24 Nov 2009

A BBC licence fee for a digital age?

The Government – pioneered by the departing Communications Minister, Lord Carter – today unveiled its final Digital Britain report . There is welcome acknowledgement of the contribution digital advertising – in particular targeted advertising - will make in helping to monetise online content. The Government...
Posted to IAB blog (Weblog) by Nick Stringer on 16 Jun 2009

Digital Britain…kindly brought to you by advertising (part 2)

Over the last few months I’ve written a number of blogs about the Digital Britain project, the Government’s blueprint for the UK’s digital economy. This kicked off last November with a blog arguing that the internet will help the UK economy out of its current recession, followed in late January with...
Posted to IAB blog (Weblog) by Nick Stringer on 09 Apr 2009

Digital Britain...kindly brought to you by advertising

Communications and Technology Minister, Stephen Carter, today finally published his eagerly awaited Digital Britain interim report . The ‘talk’ and speculation in the run-up to publication had been about the BBC and public service broadcasting/publishing and ‘broadband for all’. Would the Government...
Posted to IAB blog (Weblog) by Nick Stringer on 29 Jan 2009

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