Yesterday, I submitted part 1 of my blog on music and its role at the heart of brand utility. This is the second and final part of that blog, where I’ve listed five further considerations when using music to create brand utility. 6. Build strategic partnerships Creating brand utility won't deliver...
At the British Interactive Media Awards (ps got one for Intel woohoo) last night Nike and AKQA did really well – congratulations to them for an outstanding showing. I was asked by another Client at the event how helpful it is to have Nike as a brand to play with. Poke did well with Orange too, another...
Intel, the BBC, Dell, Coca-Cola, Samsung and Cadbury’s et al presented experiences of interactive capacity and competency in their companies. I was asked to moderate a panel of experts from the newspaper industry, the BBC, the online travel world and the global advertiser on the state of the nation of...
I was most taken with the comment headlining this post - a quote from Craig Barrett, founder of Intel, last night, courtesy of and Oxford Business School event I was lucky to attend. It reminded me that one of the things that digital marketing has taught the industry in the past ten years is about remembering...
