Poor old ITV. It dived into the world of social media just as the tide was turning. Now, according to the Mail on Sunday, it could be selling Friends Reunited for a paltry £15 million; that’s £160million less than it paid for it 4 years ago! FR was rather a one trick pony though, wasn’t it? Once you...
As ITV considers unloading Friends Reunited for a knockdown price the future looks uncertain to bleak for the one time darling of the UK internet scene, which has long been superseded by more nimble rivals. One of a number of things is going to happen to Friends Reunited: it will either shrivel into...
I have just come back from MIPCOM where the hot topics were branded entertainment, web and mobile as the new distribution channels and the impact of social networking. Social networking sites like Bebo are now creating original content, are they the new CBS and the new ITV? There were a few old TV guys...