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Goggling or Googling?! What you've seen is their paid search ad'. For a multi-million pound campaign driving people to search online for "I am" which could mean Google, Yahoo!, MSN, Addictomatic, Technorati, Pipl, Summize, You Tube, Flickr.....the list is endless...they should really...
Excellent concept and great creatives both online and offline, and a fantastic call to action....but when you do search for "I am" your expectations are sadly, not met. They have invested a lot of money in creating a reputation management issue for themselves, as well as loads of free publicity...
