Do we need Sir Martin Sorrell to remind us that we go in and out of recession every ten years or so? Whether that be bath shaped, L shaped or turkey twizzler shaped? No. What Sir Martin could usefully tell us is what, in these troubled times, his agencies should be saying on behalf of their clients....
Absolute Radio has allegedly shed nearly half a million listeners since changing from Virgin Radio. Aviva is spending even more ditching Norwich Union. Naming is a tricky business. It takes many years to embed a name in the public consciousness so any change is fraught with risk. The Royal Mail got their...
