I’ve banged the drum in previous weeks about the importance of consumer education about behavioural advertising, and the IAB's recent research has highlighted the need for this. Today the IAB has published a guide on behavioural advertising specifically for industry, our first step in helping educate...
The newspaper industry is congratulating itself for a 'victory for openness' after the court ruled that the media could attend hearings about whether a young celebrity should have decisions made for him by others. The media is forbidden from naming the man, who is described as 'a young man...
I am starting to get fed up with the MPs expenses scandal, I mean who hasn’t put in a dodgy expenses claim (though I suspect a moat and a duck house are two of the most unusual... even a bunch of creatives with a Cannes Lion in mind couldn’t come up with gems like that). But one thing that has happened...
Good evening all… Ever wondered what goes on inside the mind of David Pleat? Apparently, a load of incomprehensible gobbledy-gook if this ridiculous feature by The Guardian is anything to go on. The paper asks ‘Agree? Disgree?’… What? Firstly, I don’t care. And secondly, I have no idea what the relevance...
Labour minister Hazel Blears thinks that readers of the Daily Mirror should run the country, according to today's errrr Daily Mirror. ‘We need more and more MPs who read the Mirror and fewer who write for the Guardian or Telegraph,' she says in the news story. Well I'm all for a bit more...
If you love words, but (like me) are spelling-challenged, it is fun to try the Thesaurus as an extra and educational way to double spell check. (I also use Google as a spell checker, which is more common than you'd think.) It can start an unexpected brain thread, as it did when I looked up "steward"...
10:30 a.m. – Four digital pioneers converge on the stage to share their highlights over the last ten years and what they believe the future will hold. Nick HIgham moderates a panel which includes: Emily Bell, director of digital content, Guardian News & Media Peter Cowley, managing director, digital...
Full disclosure—I am a longtime brand fan of the Guardian , long pre-dating my residence here in London. People of my progressive political persuasion use their site to get a less biased version of news in American than our own mainstream media seems inclined to provide. And imho it is a newspaper that...
