Green Thing, the not-for-profit environmental movement created by Agency.com’s Andy Hobsbawn, has launched what I think is a really cute campaign. 'Glove Love' is about rescuing single gloves then (after a wash) selling on non-matching pairs for a fiver with a little Green Thing tag sewn on....
I’ve just clocked Sony Ericsson’s GreenHeart strategy. These are based around the launch of two ‘green’ phones, the C901 GreenHeart and Naite which are due to launch here at the end of the year. The company says that green innovations showcased in the phones will migrate into the wider portfolio enabling...
