I’ve banged the drum in previous weeks about the importance of consumer education about behavioural advertising, and the IAB's recent research has highlighted the need for this. Today the IAB has published a guide on behavioural advertising specifically for industry, our first step in helping educate...
It is important to respond, to act. Ask Gordon Brown about biscuits and he’d better respond with something – anything – or else there will be trouble. Deafening silence rarely suggests success. Advertising doesn’t always expect an instant response; often it is trying to change the way people feel or...
A few weeks ago I wrote about the importance of informing and educating consumers about the internet. This followed a revamp of the IAB’s website – www.youronlinechoices.co.uk – aimed at helping internet users understand online behavioural advertising, how it works and how to switch it off if they want...
It's official: us Brits love shopping online. According to research by price comparison service, Uswitch, 93% of the UK population now shop on the internet (I think that’s 93% of the 2,500 adults they surveyed!). And, as consumers continue to ‘connect’ so advertisers increasingly look to the internet...
For years I’ve known about my addiction to site stats. Watching that trend line fluctuate, hoping for an upward curve. Now I’m willing to step forward and come clean. I’m not alone with this affliction; the world is covered with web statsaholics. Alisa Bowman , Jason Jaeger and Geoffrey Golden being...
A parliamentary body of MPs and Peers – the All Party Parliamentary Group on Communications – is to conduct an inquiry into internet traffic, including behavioural advertising and online privacy. The Group asks whether the Government should intervene over behavioural advertising or whether it should...
In less than a week Britain’s Got Talent contestant Susan Boyle has become an international hit, racking up YouTube views now well over 50 million. Thanks to the immediacy of digital advertising, some clever marketers are already advertising around Susan’s success. It’s an excellent example of the speed...
With the IAB’s Good Practice Principles for behavioural advertising still ‘hot off the press’ (to use an old media term!), Google this week launched its own ‘interest-based advertising’ global product across its AdSense partner sites and YouTube. Google’s new venture meets the core commitments of notice...
Protecting personal data and privacy is one of the biggest challenges of the digital era. And, as we all spend more of our lives online, so it’s importance will continue to grow. People are prepared to share more information about themselves and their experiences then we might dare to do in the offline...
The internet is a hugely disjointed and messy place. How many logins do you have? How many times do you have to enter payment details? There’s only one ‘you’ so it seems ridiculous that you have to do all the leg work on the internet. Companies try to make processes simpler and Microsoft has done a good...
