Welcome to eModeration's weekly round-up of all that is intriguing, alarming or odd in the world of social media, compiled by Kate Williams (@emodkate). This week: President Obama's thumbs; Twillionaires; and 'intextication'. Next week, eModeration is sending me on a social-skills course...
I’ve banged the drum in previous weeks about the importance of consumer education about behavioural advertising, and the IAB's recent research has highlighted the need for this. Today the IAB has published a guide on behavioural advertising specifically for industry, our first step in helping educate...
It is important to respond, to act. Ask Gordon Brown about biscuits and he’d better respond with something – anything – or else there will be trouble. Deafening silence rarely suggests success. Advertising doesn’t always expect an instant response; often it is trying to change the way people feel or...
Welcome to eModeration's twice-weekly round-up of all that is intriguing, alarming or odd in the world of social media, compiled by Kate Williams (@emodkate). This week: News Corp and Google; Twitter's wailing grumps; Britney's encounter with the Dark Side; and why Stephen Fry is like a giant...
Just a few days ago we were having a discussion in the office about Bing and its seemingly terminal beta status... Following a bit of a debate regarding the rationale for leaving something in beta in one market whilst you launch in another (in summary: it enables a test-and-rollout approach for both...
People have said they would be willing to pay small amounts for online content (we're talking 2p to 20p), which is very encouraging. And good news for Rupert Murdoch as Jeremy Clarkson tops the list of online columnists. Having read this research Murdoch is no doubt on the blower to Google's...
Welcome to eModeration's twice-weekly round-up of all that is intriguing, alarming or odd in the world of social media, compiled by Kate Williams (@emodkate). Check back soon! THE HEADLINES ... Good news! It turns out that using the Internet may not, after all, lead to alienation/sharp reduction...
1: Facebook replaces personal email Question: Google has it, Hoover has it (in the UK anyway), TiVo had it, lost it and has somewhat got it back. Xerox had it, but nobody really cares anymore. So what is it? It’s when a brand name becomes the verb associated with its use. So rather than searching, you...
Did you start using social networks more after buying an iPhone or one of its smart phone rivals? Before I joined the iPhone bandwagon I interacted with Facebook in fits and starts. However, since being inducted into the iPhone cult, I've become a more active user. It's especially good for uploading...
