What a brilliant visualisation of the logo. The best yet. While so many brands are stuffy about their logos and actually think messing with it will open the door to others messing with it (never let lawyers have a voice in your corporation) Google likes to have fun. No wonder they are so successful....
The panel I chaired at Media140 in London felt like it could have run and run (it almost did) as the question as to whether "brands need a social media personality to engage consumers" or not sits at the heart of what a lot of companies are trying to do on Twitter. If you get this wrong you...
I received a mailing from Volvo. It told me I would rather be "picking strawberries in June (even though it's September), hitting the perfect volley or skiing on the best snow of the season". They say they recognise that I'd rather be doing any of things, because there's more to...
Once upon a time, having a car account was a badge of merit amongst agencies. Not so recently, as that sector hit the credit crunch doldrums. Car sales fell by almost a third in March this year compared with last year. But you can bet every agency in the land with automotive business will be burning...
Do we need Sir Martin Sorrell to remind us that we go in and out of recession every ten years or so? Whether that be bath shaped, L shaped or turkey twizzler shaped? No. What Sir Martin could usefully tell us is what, in these troubled times, his agencies should be saying on behalf of their clients....
Last night, as a guest speaker at The Future Laboratory's idea networking event, I had the opportunity to chat about who is doing what in social media, and the pros and cons of big brand's moves into the social media space. Love it or hate it, with Facebook fast approaching 200 million users...
