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Bring your own bottle

Carrying your own reusable water bottle cuts down on the number of plastic ones ending up in landfill but they’re bulky to keep with you all day. Tonic, a design agency in Thousand Oaks, California, has come up with a refreshing alternative. Vapur stands upright when full. When empty, you can fold or...
Posted to Daily Poke (Weblog) by Greg Taylor on 25 Nov 2009

An excuse for dropping litter

Frito-Lay is putting out Sun Chips bags that contain plant-based materials. It’s one more example of the way companies are rethinking how they package their products for the good of the environment. Frito-Lay announced its plant-based bag last month, and is planning to have a chip bag on the shelves...
Posted to Daily Poke (Weblog) by Greg Taylor on 19 Nov 2009

Drink positive

From France to Fiji, bottled water brands rely on spring-based provenance to lure customers. And now a newcomer is focusing on a different kind of message: positivity. A Bottle Of, which claims to be Australia's first Naturally Positive spring water, currently comes in three varieties: wellbeing...
Posted to Daily Poke (Weblog) by Greg Taylor on 09 Nov 2009

Education for the consumer masses

Many brands don't seem to want to educate their customers, just in case all the extra effort goes to waste or benefits a competitor. Not so Intelligentsia Coffee. This small chain operates a ‘lab’ in New York dedicated to helping people learn more about coffee. They offer barista classes, coffee...
Posted to Daily Poke (Weblog) by Greg Taylor on 05 Nov 2009

There’s natural and then there’s ‘natural’

In these eco-conscious times, the stakes just get higher and higher. Even wine can be more natural than you think. The so-called 'natural wine' phenomenon has its roots in France. The big daddy of natural wine was a Beaujolais-based fourth-generation winemaker and chemist called Jules Chauvet...
Posted to Daily Poke (Weblog) by Greg Taylor on 30 Oct 2009

Super wordy wow time

We all love dodgily translated ‘Chinglish’, where moisturisers claim to ‘eliminate horniness’ and signs for smoking points read ‘smoking pot’. Unfortunately, Shanghai City officials are on a mission to wipe out these hilarious mis-translations that lend so many ads, signs and menus a whole new meaning...
Posted to Daily Poke (Weblog) by Greg Taylor on 29 Oct 2009

Souped up, Campbells-style

Campbell's Help Grow Your Soup campaign is aiming to raise money to help maintain farm buildings. Members of the public can vote for one of ten barns (all are either family farms or school farms) that need some preservation work. Campbell’s will work with National FFA (formerly Future Farmers of...
Posted to Daily Poke (Weblog) by Greg Taylor on 21 Oct 2009

Fast-food farmers

In a world wrapped up in complex supply chains, small farmers are in a catch-22. Should they sell to the supermarkets and get less cash? Or spend a lot more time and effort trying to sell directly to customers? The public, meanwhile, are torn between loyalty to local businesses and the convenience of...
Posted to Daily Poke (Weblog) by Greg Taylor on 15 Oct 2009

Digital snacking

Kraft, who manufacture the iconic Australian spread, Vegemite, have released a spin-off version of their yeast-based product. Kraft ran a competition to name their new cream cheese-vegemite blend, and the winning name, ‘iSnack 2.0’, was officially announced during last weekend’s Australian Football League...
Posted to Daily Poke (Weblog) by Greg Taylor on 06 Oct 2009

Is it disguise? Or is it just disingenuous?

A cute new coffee shop has opened in Seattle, ‘15th Avenue E Coffee and Tea’. It's one of those unique places that are sure to get beaten out of business by the likes of Starbucks. Hang on a second, it is a Starbucks. (Many thanks to young Elliot.) And it says so right there on the front window....
Posted to Daily Poke (Weblog) by Greg Taylor on 02 Oct 2009

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