Poor old ITV. It dived into the world of social media just as the tide was turning. Now, according to the Mail on Sunday, it could be selling Friends Reunited for a paltry £15 million; that’s £160million less than it paid for it 4 years ago! FR was rather a one trick pony though, wasn’t it? Once you...
Should you advertise on Facebook? Or as the P&G marketing chief questioned, should you monetise the place where people dump their partner? Even though P&G may not have had a good experience, several brands have, particularly some of those looking for a direct response. So where does the truth...
