Kraft, who manufacture the iconic Australian spread, Vegemite, have released a spin-off version of their yeast-based product. Kraft ran a competition to name their new cream cheese-vegemite blend, and the winning name, ‘iSnack 2.0’, was officially announced during last weekend’s Australian Football League...
Walkers have taken retro one step further. Or is that one step backwards? When they re-launched Monster Munch, they didn’t just change the packs back to how they were in their 80s heyday, they also changed the actual crisps back to the original size. The witty ‘OLD’ instead of ‘NEW’ flash is a nice extra...
‘Upcycling’ is a 21st century term, coined by Cradle to Cradle authors William McDonough and Michael Braungart. But the idea of turning waste into useful products came to life brilliantly in 1963, with the Heineken WOBO (world bottle). Envisioned by beer brewer Alfred Heineken and designed by Dutch architect...
Office drones chained to their desks have no hope of heating up a hot lunch . . . until now. Heinz has developed a prototype USB-powered microwave that lets workers keep working and eat a hot lunch without leaving their desks. Called the Beanzawave, the mini-microwave stands a short 7.4-inches tall by...
McCoy’s has recently launched a “win gadgets” competition on-pack – the title says it all – its lazy. They are offering the chance to win ipods and ps3’s but you will notice the complete lack of brand endorsement from either Apple or Sony. This sums up everything that is wrong with sales promotion on...
Think like the US beef industry who’re rolling out new cuts in response to people’s desire these days to make more of their own dinners, and seek out relatively cost-effective ways to enjoy a good steak. The beef industry spent five years and $1.5 million studying the chuck roll, the area under the shoulder...
Take a leaf out of ‘Boxed Water Is Better’s book. With only 14% of disposable water bottles being recycled, it’s no wonder designers are flooding the market with eco-friendly alternatives. 'Boxed Water Is Better' is part-sustainable water company, part-art project, and part-philanthropic project...
Everyone knows but rarely practices the secret to successful innovation: knowing how to fail early, and fail cheaply. Which is why P&G is still actively investing in game-changing innovations even amid the recession. Real innovation is becoming rare which is why P&G knows it’s important to master...
In typical British fashion, we don't like to spend too much time focusing on good news - even in the midst of the global downturny crunchy thing we're currently going through. Reports in the press last week around the release of the IAB Pricewaterhouse Coopers report into online advertising contained...
Think like Koleston Naturals. Their innovative use of billboards re-inforces the beauty of nature by making use of the views right under our noses. Koleston Naturals is a hair colourant made from natural ingredients for women aged 20-40. The strategically placed billboards use a die-cut silhouette of...
