Words can be like brands and one word that has now got the worse brand image of all time must be 'greed'. T-shirts are already appearing in markets with a Thatcher cartoon on and the slogan "greed is good for a few and bad for the rest of us". The recession has exposed an indefensible...
Recession or no recession, greening up your marketing is still hot on the agenda of most businesses. Marketing magazine (front cover last week) may be predicting organics will be suffering as a consequence of overpricing in a price sensitive market but everything else ethical could actually thrive in...
