SPAMBOOK - Is Facebook becoming the next SPAM medium? Facebook... the new giant that has a generation almost attached to it. Generation F some call it! The 70's were "free love", the 80's were "rock", the 90's were "grunge", and now... "Social networks ...
I am just back from annual holiday and this year, 2 weeks away.... Fabulous! 2 whole weeks. So, as I set off, I dutifully turn off the blackberry email push. Oh. No flashing red light, I still find myself checking email, even though it has been switched off Email has come to mean that I am wanted, needed...
I just received an email from Disney , addressed to "Dear Family". Not a great start is it. The email itself consists of just a couple of large images, with all the text in the image, and with the main call to action to "Play the game. Check out your personal code and see if you're...
Lots of recent studies have shown that brands intend to invest more money in the digital channels this year with a recent CMO Council study showing that more than 44% intend to deploy new email automation systems in 2009 – this makes email the biggest new investment for CMOs this year, beating Social...
This week I received an email from Virgin Wines with the subject line "help out our mates down under". I immediately thought this must be some form of appeal for victims of the terrible fires, many of which have hit wine growing regions. But no. It was an honest, but ill-timed, plea to buy...
Does today's report that Obama will be the first US president to use email mean digital is normal now? Mind you, yesterday the FBI announced an investigation into hacks who got hold of Sarah Palin's email. A whole new world of complication for authoritative and paranoid institutions opens up...
It's the ads wot dun it for Obama. With $150m he massively outspent McCain. On TV, phone calls, mail, online ads, networking, virals, press, PR etc....He spent over $2 million on Google alone. Advertising plays a huge part in US elections. But it hasn't yet here. The difference between a UK and...
