I started to write a blog post yesterday about the ethics of signing an eCRM email personally, even though the signer would have been on holiday at the time of broadcast. It was an interesting question, scuppered a little by the vagueness of the ethical dilemma, and thoroughly undermined by the fact...
- Most clients have a web agency, an online media agency, an online advertising agency... Some have an email delivery platform, or an email marketing agency, SEO and PPC specialists. And then the advertising agency or the sales promotion agency do tactical stuff (virals and vouchers, gobbling money to...
ECRM is king. So why isn't everyone doing it? OK, perhaps the rhetorical excuse for a diatribe about how everyone really must start doing it properly is a bit transparent. Actually there might be a perfectly rational explanation, no matter how much I might, as a passionate advocate of eCRM, be wary...
Alterian's financial year ended on the 31st of March so I've been spending the last few days reviewing the trends in the business over the past 12 months. It's been a turbulent ride for some marketing technology vendors with a significant series of bumps in the road especially towards the...
Lots of recent studies have shown that brands intend to invest more money in the digital channels this year with a recent CMO Council study showing that more than 44% intend to deploy new email automation systems in 2009 – this makes email the biggest new investment for CMOs this year, beating Social...
Just in case the ‘Obama bounce’ fails to cross the Atlantic and relieve some of our economic woes, online marketers need to look to their laurels and focus harder than ever on servicing their existing customers in 2009. Here’s my top 6 resolutions for online marketers this year. 1) Don’t forget Pareto...
Online marketers feeling the pressure to maintain sales in these straightening times may be tempted to start sending out more emails than usual to their customer base. This is no bad thing, so long as the messages are right. However industry figures show that while volumes are increasing and delivery...
Just wondering when you find the time to read blogs, newsletters or marketing emails. At the eMetrics Summit in San Francisco a few months back I chatted to Vanessa Fox about optimal times for sending marketing emails. It was suggested we'd be better placed and more engaged on Tuesdays or Wednesdays...
Following my post from a few weeks ago , Revolution have been kind enough to publish an article about Flybe's eCRM programme , which I spent a good part of last year and early this year helping to create. There's also an artitcle from marketing Direct which covers some of the same issues . Don't...
