ECRM is king. So why isn't everyone doing it? OK, perhaps the rhetorical excuse for a diatribe about how everyone really must start doing it properly is a bit transparent. Actually there might be a perfectly rational explanation, no matter how much I might, as a passionate advocate of eCRM, be wary...
I heard this week of a lingerie e-commerce site who'd boosted conversion by 23% by including articles in their blog. So it turns out the knicker elasticity of demand is directly related to editorial content (sorry). The serious point to be made is that blogs are a brilliant format for engaging your...
In this latest podcast I speak with Jane Gleadall of Biglight on e-commerce and the challenges faced both on the high street and in digital from the credit crunch and the current and future impact of social media on e-commerce. You can listen to the podcast here. You’ll also be able to download it, subscribe...
It is no surprise to anyone that online shopping is increasing year by year. However it is interesting to see just how comfortable consumers are becoming with net shopping. Where previously online shopping was limited to certain sites and certain consumers, today the online boom means that most retail...
My brother said “I love the internet” to me at the weekend. He’s a civil servant, married with three kids, house by the sea and no business experience or interest in marketing whatsoever.... “I love surfing the internet. I love looking around, reading the news, checking up on...
Just spent a long weekend down in Dorset with a bunch of chums that haven’t all been together in the same room since school. With wives and children in tow, we all caught up on the many years apart other than the odd night out in London. The talk inevitably got onto what we’re all doing now...
I couldn't sleep over the weekend so got up and ordered a USB headset with a noise-cancelling microphone at 3am.....as you do! I need the headset as I'm starting to do a lot more multimedia for the adCenterCommunity.com site - webinars, podcasts, video etc.... .....I asked the company, based...
Anyone who saw The Apprentice last night would have been amazed at how the "bizniz yoof" of today obviously have little grasp of technology... What was all that stress and paranoia about when it came to getting some photos off a memory card on to a laptop and printing them off. Are the Facebook...
Hot on the heels of my personal tale last week , BBC London has been carrying out its own investigation... The report entitled Is the Internet a fraudsters paradise? follows the real life case of hackers getting hold of data from a "lavender lotion" merchant based in Carshalton in Surrey. The...
