Walk into any of he 95,000 supermarkets, convenience stores and cash and carry’s, which are controlled largely by the multicultural communities, and one thing you are sure to find out.
These stores, which can shifts up to 33% share for a number of major retailing brands. But this honeymoon is not...
The UK is changing. We’re living longer, getting more technologically advanced and most importantly, living in a diverse society. Is this important? We think it is. We’re talking about multicultural marketing. Most people translate that to mean ethnic minorities, but that isn’t, and shouldn’t be...
It’s the same old story. Article after article telling advertisers and marketers about the minority ethnic communities and their spending power. Did it make a difference? A little, but way too slowly. During this economic downturn, you would think that everyone would be clambering about looking for new...
