After spending a couple of days digesting this news I'm still not entirely sure what I think about it so excuse the brain dump. I do think it fits into the viral subject however as Ideas Bounty is surely a viral exercise in itself but can this really work as a sustainable model across a brand's...
I’ve had a week to digest the talking points of our Zeitgeist conference, where royals, bankers, business leaders, journalists and even an Amazonian tribal chief came together to discuss issues of the day. But one issue in particular stuck in my mind – sustainability.
Sustainability was certainly...
As you may have read in a previous post, our house is currently a building site and we’re living in temporary accommodation. Although the flat is nice enough, the family and I are all starting to miss our creature comforts: my wife and I the garden and the Sky Plus HD box, the kids their trampoline....
I’ve recently come back from a couple of days in the north, where I had breakfast, lunch and dinner with most of our agency partners in that part of the world. As ever, leaving the London smog and arriving in Manchester, I get a real buzz from the sense of community you get when talking to media agencies...
Albeit we’re in a major media recession it was interesting to see this week’s IAB numbers showing continued growth for digital. Online ad spend in 2008 rose 17.1% to £3.3bn, and online spend now makes up over 19% of the overall market in the UK. The UK is still leading the world in terms of digital advertising...
This week I was at an industry event chatting with a couple of old mates – one from a traditional media background who now works on the client side, and one from a media agency – about the use of data in our industry. While my agency friend, perhaps unsurprisingly, was up to speed with most of the huge...
