I’ve banged the drum in previous weeks about the importance of consumer education about behavioural advertising, and the IAB's recent research has highlighted the need for this. Today the IAB has published a guide on behavioural advertising specifically for industry, our first step in helping educate...
Demand for micropayments is increasing fast as social networking and dating sites wake up to the benefits of taking small subscriptions via secure SMS or voice billing services. Adding to this and as part of the Digital Britain report, the Government's body for business innovation in technology,...
A few weeks ago I wrote about the importance of informing and educating consumers about the internet. This followed a revamp of the IAB’s website – www.youronlinechoices.co.uk – aimed at helping internet users understand online behavioural advertising, how it works and how to switch it off if they want...
In a surreal moment, the respected media analyst and futurologist Rio Ferdinand has linked the fact that the England-Ukraine match is going to be online pay-per-view to the recent claim that internet advertising has ‘overtaken’ TV advertising : "I read that online advertising has taken over from...
The biggest criticism laid at the door of the big awards events is that they are a money spinner for events companies and celebrate only the most selfish or the most sophisticated self promoters. Sir John Hegarty and Steve Henry tell us that more than 90% of the work out there is rubbish. Obviously all...
Enter now people. This year the Best Blog awards will be decided via a public vote in two rounds. In the first round BIMA will take nominations for your favourite blogs and in the second BIMA will shortlist the nominations and publish a poll to allow the community to vote for their favourites. Entry...
You have a lot in common with the octopus. You may not know this, but you see things the same. I don’t mean from a personal perspective (although the octopus may like strictly come dancing as much as the next human), but from a physiological perspective. Let me explain: the human and octopus eyes bear...
I absolutely agree with Spencer’s points raised in the previous post on The MCCA blog . Digital Britain didn’t go far enough. Whilst it is clearly important to have a good level of digital coverage across the country, there is also a case to be made for the government to consider the other end of the...
In response to the Digital Britain report, BBC Trust chairman Sir Michael Lyons - the man charged with ensuring the BBC provides ‘good value for all UK citizens' - was forthright in his defence of Auntie hanging on to its cash in the face of diverting licence fee money to commercial organisations...
Spencer Gallagher, MCCA Board member and Managing Director of Bluhalo: Digital Britain was touted as ‘a comprehensive look at the country’s media and communication landscape’, but my impression is that it lacks ambition, and is simply a case of too little, too late. One key focus is to provide universal...
