I’ve banged the drum in previous weeks about the importance of consumer education about behavioural advertising, and the IAB's recent research has highlighted the need for this. Today the IAB has published a guide on behavioural advertising specifically for industry, our first step in helping educate...
A few weeks ago I wrote about the importance of informing and educating consumers about the internet. This followed a revamp of the IAB’s website – www.youronlinechoices.co.uk – aimed at helping internet users understand online behavioural advertising, how it works and how to switch it off if they want...
Today's the big day for Digital Britain. The consultations have produced a very long wish list. I expect Ben Bradshaw will read out his in Parliament this afternoon. In a ‘simultaneous broadcast’ (how quaint) Lord Carter will be presenting the outcomes of his investigations into the state of Britain...
Anyone familiar with this brief? "We've been working on this for nearly a year, but we're not sure we've got anything good. You need to come up with a plan by next week that will save the world." Alright, it's not quite like that, but I was struck by the similarities between...
Fresh from the G20, so might be a bit of overclaim. Yet the ‘dodge-it-all’ bandwagon carries on apace, with #digitalbritain trending top on Twitter on Friday. Gordon gets digital, it says on the live feed twitter fail, lampooned so cruelly in the Telegraph . But the politicians aren’t saying very much...
