The panel I chaired at Media140 in London felt like it could have run and run (it almost did) as the question as to whether "brands need a social media personality to engage consumers" or not sits at the heart of what a lot of companies are trying to do on Twitter. If you get this wrong you...
Last week Dell hosted an event intended to unite the worlds of fashion and technology bloggers. Their goal was to discuss how technology could be re-positioned as fashion in order to sell it to women. With Microsoft's research highlighting that technology is as important to women as fashion, should...
This month's HBR echoes much of what Lady Geek has been highlighting for the past 18 months-perfect timing for my upcoming Symbian talk. Firstly, that women represent the largest market opportunity in the world- in aggregate, the opportunity is bigger than China and India combined. Secondly that...
Its official. Ladies, get your pink handbags out. The new ad from PC World and Dell is officially the most patronising ever. It starts with the line "My world is fashion. I just have to colour co-ordinate everything. Even my laptop. That's why I love the new Dell laptop." Pass me the barf...
Some interesting Twitter data from Hitwise that reveals what a boon the service is for media content sites in terms of driving traffic with newspapers in particular coming out winners. Hitwise says that Twitter traffic has increased 22-fold over the last 12 months and a result of that increase is a leap...
The irony of Twitter is that while founders Biz Stone and Co wrestle with the question of how to make a buck there are plenty of people doing nicely out of Twitter. Dell is one and it had made at least $3m so far. You can see why. Dell has more than 640,000 followers on its Twitter.com/DellOutlet account...
Last night, as a guest speaker at The Future Laboratory's idea networking event, I had the opportunity to chat about who is doing what in social media, and the pros and cons of big brand's moves into the social media space. Love it or hate it, with Facebook fast approaching 200 million users...
Intel, the BBC, Dell, Coca-Cola, Samsung and Cadbury’s et al presented experiences of interactive capacity and competency in their companies. I was asked to moderate a panel of experts from the newspaper industry, the BBC, the online travel world and the global advertiser on the state of the nation of...
A blogger and online marketer Robert Gilbreath has outted himself as the one behind the highly entertaining Enfatico spoof that gave us Enfartico and grabbed some nice headlines last week. Based in Austin, Texas, he blogs at Adomatica.com. "I built the website a week ago and 'leaked' its...
