We recently ran an event entitled “Marketing Agencies - Scientists or Artists?” which looked at a selection of case studies of brilliant marketing ideas created for top UK brands that were never commissioned, and discussed why these and other projects didn’t see the light of day. It can be frustrating...
Congrats to Roger Federer on winning the Wimbledon men’s singles crown on Sunday. That this is his 15 th Grand Slam title is a remarkable achievement. I swear the man is a tennis machine. And he’s only 27! Quite astounding. Of course conspicuously absent from Federer’s epic final against the über cool...
Sometimes you can not beat the front page of a British tabloid. Today's frontpage of The Sun with its David Beckham headline is one such example and the Daily Mirror with its take on the BBC story is another. It appears to sum up Beckham's expression perfectly, but really what did he expect?...
David Beckham's arrival in the states is already causing a stir as Adidas rides the publicity wave with its latest ad spot starring the star. And here's the full video. The ad, which Brand Republic reported on Monday, will air in 13 parts on TV and online. It comes ahead of his arrival next month...
